I want to build a brand that does more than just sells a product.

I want the brand to be connected and a part of someones everyday. One important goal for this brand is making people more aware of what they are buying. I think the luxury market is full of waste and there are more sustainable and responsible ways to create something amazing.

I am inspired everyday to do something that will better this world. If that means picking up trash at the beach or giving a few dollars away to someone who could use it, I'm going to do it. This brand is going to be an extension of that. For every watch sold, a percentage of profits will go directly to a select non-profit organization whose mission, ethics, goals etc. closely align with this company. Giving back is moving forward.